IDEA® KOREA Convention

Opening words

The Meaning of health is becoming ever more important
in the era of the 4th industrial revolution.

Korea Beautiness & Arts Institute is leading the trend in the fitness industry by holding the AFIC (All Fitness
International Convention) three times a year through the MICE department. We issue 3 international and
13 private certificates and offer professional education. As such, we contribute to the industry by nurturing
professionals and developing fitness programs and contents.

Recently, the Institute has entered into a formal license agreement with the "IDEA® World Convention" in the
United States, a leader in the global fitness industry. The annual "IDEA® World Convention" is America's
premier event in fitness with global influencers, world-renowned presenters, and industry-leading brands.
More than 11,000 elite professionals from fitness, business, wellness and nutrition participate in the event.

In August 2020, we will hold "2020 IDEA® Korea" for the first time and will make the utmost efforts to
encourage Korean professionals to advance into the international stage. There will be about 100 presenters from
all around the world, over 170 education sessions, splendid opening ceremonies, fitness awards, and a VIP
party for Korean and foreign presenters and exhibitors.

Korean Beautiness & Arts Institute will contribute to the people's health through the upcoming "2020 IDEA®
Korea" We would like to take this opportunity to share and introduce the health trends with fitness
professionals and other attendees catering to this era of centenarians.

With the first big event to be held in Korea, Korea Beautiness & Arts Institute will take the lead in advancing
health and beauty, realizing a healthy welfare society.

IDEA® Korea, President Jeon, Eun-Young